Dad's Entertainment Life

Chapter 101
Looking at the jubilant scene at the scene, Hong Ming's face was full of smiles, and the pressure of the past was swept away.

"It's not easy." Li Yijun sighed beside him, "The ratings in the first episode returned to the peak period. I really didn't expect it."

The former "Happy Running" opened the wave of outdoor variety shows with a unique outdoor reality show mode, which has a great influence.

The past two years have gradually gone downhill, and this year has reached the most difficult moment.

Unexpectedly, they were able to survive in desperation, not only saved this ace variety show, but also brought it back to the top, which is too important for Hongfeng Satellite TV.

"Yes." Hong Ming nodded and said, "Actually, this is not the most important thing. The average ratings are only superficial. The real important thing is that the ratings will rise in a straight line later on. It reached its peak during the famous brand war. Even the following derivative programs have maintained very high ratings.

This shows that with the broadcast of the program, everyone is more and more recognized, and the number of people watching is on the rise, which will cause a lot of public opinion.

Under such circumstances, everyone will look forward to the broadcast of the second episode. If the ratings of the second episode can also stabilize and even rise steadily, then we can say that it is a real success. "

"Don't be so nervous." Li Yijun patted him on the shoulder, "I'm full of confidence now, which shows that our choice is correct."

Hong Ming nodded. The birth of Lin Qirong gave them this opportunity. One hundred million is really not expensive.

"Okay, let's leave the other things for tomorrow. The most important thing tonight is to celebrate with your team."

Li Yijun pointed to the jubilant crowd.

"Yes." Hong Ming smiled, clapped his hands and shouted loudly, "Tonight we will have a celebration party. I will treat guests to the venue at any time."

"Yeah! Long live Director Hong."

A group of people cheered again, tonight is destined to be a sleepless night.

※※※

Shonan Satellite TV TV Program Production Center.

"So the show "Happy Running" has come back to life?"

A middle-aged man asked after listening to the report from the person opposite.

The man on the opposite side nodded, "Director Yang, the first episode has such a high ratings. In the past few years, there have not been many other than the ace variety shows of a few major TV stations. After all, it is no longer the era of thriving.

Ordinary variety shows that can break 1 can be celebrated, only some ace variety shows can break 2 or even 3.
This program, especially the pre-publicity, is very well done. It should have cost a lot of money. The attention of the audience is very high, so it is not surprising that it broke 2.

The key is that it has gone up as time goes by, and the peak has already broken 3, which shows that the audience relatively approves of this program, and the follow-up expectations will be higher.

This kind of ratings, this kind of trend and this kind of recognition will definitely trigger a wave of enthusiasm. Hong Ming and the others will not let go of this opportunity.

If there are no major problems with the subsequent content and there is no black swan-like drop in word-of-mouth, it is a sure thing that it will return to the top variety shows. "

This is a very professional and very high evaluation. Director Yang believed in the professional ability of the person opposite him, and rubbed the space between his brows helplessly.

"So we can't fight it in the fourth quarter?"

"So far it looks like that."

"Next year it's going back to summer, right?"

"As an outdoor reality show and a cash cow for Red Maple TV, the summer program is the most suitable choice for them."

"Ugh."

Director Yang couldn't help sighing. Shonan Satellite TV's ace variety show "Singer" is usually scheduled to be broadcast in the first quarter, and it's the Spring Festival. There is no need to worry too much about the impact of "Happy Running".

But every summer is a battleground for military strategists, and the major TV stations are not willing to give up this big cake. The same is true for Shonan Satellite TV. Every year, they launch variety shows targeting young people, and the results have always been good.

If "Happy Running" returns to the ranks of top variety shows, it will have a great impact on the summer variety shows of major TV stations.

"Qingmin, do you know why this show has changed so much and achieved such good results?"

The man opposite was Xu Qingmin, the program director of the TV program production center, and he handed him another file.

"Director, Red Maple TV has made a big move this time, and contacted several famous screenwriters to write the screenplay for this show."

"What's the use of those famous screenwriters?" Director Yang couldn't help but sneer, "Scriptwriting is fine, but creativity is the most important thing in variety shows. They haven't done that before."

"Yes." Xu Qingmin nodded, "However, a new screenwriter turned out to grab the opportunity to cooperate with Red Maple TV. He wrote the screenplay for the new look of this show."

"Are you a newcomer?" Director Yang picked up the file and glanced at it, "It's a little surprising."

"Yes, that's why we also find it strange that he used to be an ordinary screenwriter for Red Maple TV, basically not related to variety show screenwriters, but now there is a TV series that is being filmed, and it is said that it is also written by him.

According to our information, the two episodes of "Happy Running" that turned the tide last season were also related to him, so it's normal to think about it. "

Director Yang nodded, "This shows that he has this ability, and Red Maple Satellite TV has the advantage of being close to the water and making a lot of money.

Is there a chance we have a show that can rival it? "

Xu Qingmin shook his head, "The most important idea of ​​this show is the brand-tearing game, which cannot be imitated. If there are no other bright ideas, I don't think launching a similar show so soon can shake its position."

"That's true." Director Yang was not surprised. He has seen too many ups and downs over the years, and he has long understood the key.

"This fully shows that creativity and innovation are very important, and we still need to work hard in this area."

Xu Qingmin smiled wryly, it was easier said than done.

Director Yang tapped on the table lightly, "You have the opportunity to get in touch with this screenwriter, and it's a good thing to form a good relationship. If he has other ideas, we can definitely cooperate with him.

In the field of variety show production, we are relatively confident. If he has good ideas, we can turn his ideas into reality and lead a new variety show trend. "

Xu Qingmin was not surprised by what he said. Although Blue Sea Satellite TV and Red Maple TV were said to pose a great threat to Shonan Satellite TV, in fact, Shonan Satellite TV was not at all afraid.

What TV stations compete for is the background, the ability of the production team, and the accumulation of various talents and resources. As long as there are these, Shonan Satellite TV will be the leading variety show king in China.

The key is whether there is a suitable idea.

"You go back first, so that everyone doesn't need to be so panicked. When "Voice of China" came out, the momentum was even stronger than this, and it didn't seem to have much impact on us."

Director Yang stood with his hands behind his back and said leisurely.

But it should be the "Voice of China" that has been most affected. I don't know how the old guy is feeling now?

(End of this chapter)