Chapter 552: Grape Wine Industry, Wireless Broadcasting
Speaking of Australasia, there are still many projects to be constructed in the new year.
One economic development that the government places great emphasis on is the expansion of Australasian grape wine production and encouraging the public to get involved in the wine industry.
For the Western world, grape wine is the most important beverage and an essential item for high-ranking officials and nobles to use in their daily interactions.
Even those prominent European royal families usually have one or more private wine estates to showcase their status.
The prestige and quality of wines produced in those wine estates also indirectly reflect a noble's social status, and the prominence of the nobility itself.
Due to this, wine has a huge market in the Western world, whether it's high-end or low-end red wine, they are all bestsellers in European and American nations.
Faced with such a vast industry, there's no way Arthur could miss this opportunity.
Of course, it would not be enough to make Australasian wine famous worldwide by relying solely on Arthur's efforts.
Only by promoting Australasian people to pay attention to wine production, pushing Australasian wine brands forward can we gain recognition for Australasian red wine in the international market.
To this end, Arthur specifically launched a two-step plan. The first step is to establish the reputation of Australasian high-end red wine through the Royal Winery, occupying a portion of the European and American high-end red wine market.
The second step is to encourage the public to cultivate grapes and produce low-end grape wine to capture the European and American civilian market.
At present, the first step of the plan has achieved fairly impressive results. The royal private supply of red wine has a huge reputation in Europe, and a regular bottle can sell for dozens of Australian dollars. Slightly more high-end wines reach prices of no less than 200 pounds.
The most expensive red wines are naturally the various commemorative editions. For example, the Australian Principality's 10th-anniversary red wine, the Kingdom of Australasia's 10th-anniversary red wine, etc. The number of red wines sold to the public does not exceed 1,000 bottles, and the price of each bottle has even surpassed a thousand Australian dollars.
Red wines produced by the Royal Winery every year do not face any sales issues. From ordinary mid-range red wine to various limited high-end red wines, they are highly appreciated by European elites, and even regarded as one of the four world-famous grape wines.
Although the reputation of the Royal Winery's red wine is significant both domestically and abroad, the cheapest wine produced is still mid-range red wine, which is an unaffordable option for ordinary people.
To fill the void of the low-end market and expand the scale of Australasian red wine industry, attracting more capital and encouraging people to plant grape wine is necessary.
Wine production is not unfamiliar to Europeans, and there are even a considerable number of small wineries in Australasia.
However, these wineries are too small in scale and quantity. Compared to the enormous global wine market, they don't make an impact, nor pose a challenge to other countries with sizeable wine industries.
For a stable and profitable business like wine, it's necessary to encourage people to involve themselves in the production.
After all, Australasia has two of the top ten wine production areas of the future. If not fully utilized, it would be a waste of land resources.
At present, the development plan for the wine industry is still based on the previously formulated two-step strategy.
For the Royal Winery, more wineries will be built in the Saint Arthur Castle area to expand the scale and production of the wines, striving to occupy a higher share of the world's high-end and mid-range red wine market.
For low-end red wine, a vineyard industrial park will be allocated to encourage small and medium businesses to enter, and establish their own Australasian SME red wine brands.
Farmers can also plant grapes to sell to these vineyard industrial parks, which not only contributes to an additional cash crop but also makes a contribution to the development of the Australasian red wine industry.
Compared to industrial areas, the construction of a vineyard industrial park is relatively simple.
The first batch of vineyard industrial parks is also not large in scale, accommodating around 50 wine brands with a maximum annual production of 3,800 tons of grape wine, about 5 million bottles.
This is only the first step of the wine industry plan. Once the results of the first vineyard industrial park are satisfactory, more will be constructed in pursuit of more foreign markets.
The first vineyard industrial park is located in the southernmost part of South Australia. The landscape here is very suitable for grape growth, and the temperature is perfect for wine fermentation.
In the future, this will be one of Australia's most famous red wine production areas with a good reputation for its wine industry both domestically and internationally.
In fact, there are far more regions suitable for grape cultivation and wine-making in the whole of Australasia than it's possible to keep count of.
Similar regions can be found in Victoria, South Australia, West Australia, New South Wales, and Queensland, even Tasmania has areas suitable for red wine cultivation.
Apart from Australia, New Zealand is also a well-known wine-producing region in the future, with vast tracts of land suitable for the development of red wine.
For Australasia, the development of the wine industry is as simple as growing their industry — there is hardly any difficulty.