Tupac: greatest rapper live

Chapter 21: releasing



It was a crisp morning in early summer, the kind where the sunlight felt hopeful but didn't yet burn with intensity. The air smelled faintly of rain, though the streets had long since dried. I stood outside Ice-T's studio, the buzz of the city in the background, waiting for the man himself. Today wasn't just another day in the hustle. It was the culmination of months of late nights, battles with perfection, and chasing authenticity. Ice-T's debut album, Rhyme Pays, was finally dropping.

The streets had been buzzing for weeks. Ice had been smart about building the hype, leaking snippets of tracks like "6 in the Mornin'" through underground channels. DJs played previews in dark clubs, and bootleggers spread the word with unofficial tapes, adding to the growing curiosity. Now, it was time to see if the streets would back it up.

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Morning Hustle

When I walked into the studio, the energy inside was something else. Ice-T was sitting back on a couch, dressed sharp but comfortable, his gold chain catching the light streaming through the blinds. His crew was in motion—calls to distributors, confirming shipments to record stores, and finalizing pressings of vinyl records. It felt celebratory, but you could tell everyone knew there was still a lot to do.

"Yo, Pac," Ice called out when he saw me. "What's good?"

I nodded and clapped his shoulder. "It's happening, man. You ready?"

He grinned, leaning back casually. "Yeah, let's see how it plays out. But I'm feeling good about it."

Nearby, DJ Evil E was at the boards, tweaking the final tracks, making sure everything sounded just right. Ice-T and I sat down and listened as the album played from start to finish. "6 in the Mornin'" hit different hearing it again in that moment. It wasn't just a song—it was a snapshot of street life. Watching Ice-T's delivery match the rawness of my words made it feel real in a way that caught me off guard.

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The First Drops

By noon, copies of Rhyme Pays were hitting record stores across Los Angeles. Ice had made sure the album would be everywhere—from major chains downtown to the mom-and-pop shops in South Central, which were the lifeblood of the community.

I rolled with Ice-T to visit a few of these spots. At VIP Records in Compton, there was already a line forming before we even arrived. Fans, hustlers, and kids from the neighborhood were all there, ready to grab their copies.

When Ice walked in, the place lit up. People clapped him on the back, shouted his name, and you could see the respect in their faces. He signed a few records, posed for some pictures, and even dropped a quick freestyle when the DJ handed him the mic. The energy was undeniable. It wasn't just about the music; it was about people seeing someone who came from where they did, finally making it.

"Yo, Pac," Ice said, handing me the mic. "Go on, man."

I hesitated for a second but figured why not. I stepped up and dropped a quick verse about the grind, the struggle, and the dreams that kept us all moving forward. By the time I passed the mic back, the crowd was cheering. It was a reminder of why we were doing this in the first place.

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The Streets Speak

That night, I was cruising through the city with Dre and Yella, taking it all in. You couldn't go two blocks without hearing Rhyme Pays blasting from a car stereo or through a store window. People were already talking about their favorite tracks, quoting lines, and debating which songs hit the hardest.

We pulled up to a block party in Crenshaw where a DJ had "6 in the Mornin'" on repeat. The crowd rapped along to every word, and the energy was electric. Watching that connection between the music and the people made all the work feel worth it.

Dre nudged me as we leaned against the car, watching it all. "You seeing this? This is just the start, man."

I smirked. "Yeah, it's wild. But it feels good, doesn't it?"

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The Impact

In the days that followed, Rhyme Pays was selling out all over the city. Even the radio stations that had been hesitant about Ice-T's sound couldn't ignore the demand anymore. KDAY put "6 in the Mornin'" into rotation, and the phone lines lit up every time it played.

Ice-T stayed busy—interviews, performances, meetings with industry heads who were finally realizing the West Coast wasn't to be overlooked. But even with all that going on, he made sure to reach out.

"Pac," he said over the phone one night. "This thing's taking off. That track we did? People are calling it the backbone of the album. I just wanted you to know I appreciate you, man."

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Changing the Game

Rhyme Pays wasn't just an album—it was a statement. It announced the West Coast as a force to be reckoned with and gave a voice to stories that had been ignored for too long. Ice-T's delivery, paired with my raw lyrics, struck a chord with people from every corner of the city.

The success opened doors—not just for Ice-T but for everyone around him. It paved the way for future projects, collaborations, and a whole new era of hip-hop. For me, it was a moment of realization. Our stories mattered. And through music, they could reach places we'd never imagined.

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Reflection

A few weeks after the release, Ice-T threw a small celebration at his place. The vibe was laid-back but proud. The album had charted higher than anyone expected, and the royalties were already coming in. People were just happy to be part of something that felt so important.

Ice raised his drink, looking around at everyone. "To Rhyme Pays. And to what's next."

I raised mine, nodding. "To making sure the stories keep coming."

We all knew the work wasn't done. But for that moment, it felt good to reflect on what we'd achieved—and to know it was just the start.

April 1988 marked a pivotal moment in hip-hop, not just for Ice-T, but for another group making waves in the underground—N.W.A. Their compilation album, N.W.A. and the Posse, wasn't just a project; it was a raw, unapologetic introduction to their world. Eazy-E, always the strategist, was laser-focused on getting the album out and making Ruthless Records a name the streets couldn't ignore.

Eazy was in the studio with Dr. Dre, DJ Yella, Arabian Prince, and me, listening to the final mix. "Alright," he said, looking around the room. "This sounds good. Now let's make sure it gets everywhere it needs to go." There wasn't any grand speech—Eazy was practical. He saw the music as a way to build his business, and the success of this album was just another step in that direction.

Pressing and Promotion

With limited resources, Eazy had to get creative. He used his own funds to press the first batch of vinyl and cassettes through Macola Records. It was a calculated risk, but Eazy wasn't relying on big retailers to make it work. "We'll start local," he said during a meeting with Jerry Heller. "Record shops, swap meets, barbershops—those are our stores."

Once the records were pressed, Eazy and his crew got to work, hand-delivering them to anyone who would listen. The focus was on the streets of Compton, where word-of-mouth buzz was worth more than any billboard or radio ad.

Pac's Emotional Connection

As N.W.A. and the Posse started gaining traction, Pac found himself reflecting on how far he'd come. Sitting in the studio with Ice-T, he let out a long breath. "It's crazy, you know? Seeing something we've all worked on actually making noise out there," he said quietly.

The success brought back memories of his early days, back when he was just 14. Pac used to skip school to hang out in the studio with Dr. Dre and DJ Yella. While other kids were messing around, he was learning the basics of production.

"I still remember Dre showing me how to build a beat," Pac said, a faint smile crossing his face. "And Yella… man, he had so much patience with me. I didn't know anything about music production back then, but they gave me the space to learn." Yella had always said Pac was a fast learner. "If you put all your energy into production, you'd be just as good as Dre," Yella had once told him. But Pac knew where his heart was. "I'll leave that to you guys," he had replied. "I've got to focus on rapping."

Still, those lessons stuck with him, shaping how he approached music. And now, hearing the album's tracks blasting from cars and house parties across the city, Pac felt a quiet sense of pride. It wasn't just about the music—it was about proving that the grind and sacrifices were worth it.

The Streets React

The streets embraced N.W.A. and the Posse instantly. Tracks like "Boyz-n-the-Hood" and "Dope Man" became staples at house parties and block gatherings. DJs couldn't get enough of the raw sound, and fans connected deeply with the stories N.W.A. was telling.

For Pac, the buzz around the album was surreal. One night, leaning against Ice-T's car outside a club, he said, "Hearing this everywhere now… it feels like we're finally getting somewhere, you know? People are listening." Ice-T nodded, recognizing the fire in Pac's voice. "Keep working. This is just the beginning."

A Movement in the Making

The success of N.W.A. and the Posse wasn't just about sales—it was about impact. It became the foundation for the gangsta rap movement, a style that would soon dominate the airwaves. For Eazy-E, it was a confirmation of his vision for Ruthless Records. For Pac, it was a reminder of the power of persistence and authenticity.

As the streets of L.A. continued to buzz, Pac made a silent vow to himself: this was only the start. He wasn't just here to witness a movement—he was going to lead it.


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